Emakina
Posted by Brice Le Blevennec
We are living a digital revolution, new technologies have given birth to new means of interaction. Every day new digital tools open new ways of expression for brands, it’s chaos.
Once upon a time we had mass media advertising, brand activation and retail. Then the web and email, display and search advertising. Now we talk Viral Marketing and Online Guerilla, Social Media & Facebook Marketing, RSS & Twitter strategies, CRM & behavioral marketing, YouTube channels & podcasts production, Joost, Boxee, Miro, IPTV and iDTV, Mobile websites, iPhone applications and Location Based Services, Augmented Reality, Virtual Worlds, MMOG, Web Communities and in game advertising, widgets or gadgets, chatbot, Google Earth, RIA, AIR or Silverlight, digital signage and interactive retail, floor, wall, cars … you name it.
Native to this world of complexity, Emakina fuses imagination and innovation, orchestrates the relevant touch points to build brand experiences that engage consumers… brand experiences that combine stories and emotions to create attention, interest and ultimately desire.
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In the french speaking part of Belgium everyone knows that Brice Le Blévennec is a complete nerd. For about 9 years he hosted CyberCafe, a cult radio and TV show about technologies ranging from the Internet to video games, from electronic gadgets to music, from geek art to hollywood blockbusters...