Emakina

Posted by Brice Le Blevennec

Emakina is a Full Service Digital Native Agency. Its mission is to create value for brands and their customers by building enjoyable, useful and coherent experiences through platforms, systems and campaigns across the relevant touch-points of the digital age.

Marketing experts agree that as digital communication has advanced, allowing advertisers and consumers to interact fully, the rules of the game have changed absolutely. The explosion of digital media has meant that marketing people can approach consumers through a growing array of channels, significantly enhancing the brand experience, and engaging customers and prospective clients in richer, more interactive relationships.

As a true digital native agency, Emakina has been ideally positioned to bring dynamic, creative and technically innovative solutions to the challenges the digital revolution has brought with it. But today that is only part of the story. Competition is growing. There has never been a greater need for marketing specialists to develop strategies that differentiate their brands, and come up with big ideas to make the most of the brands’ assets.

This capacity is now part and parcel of our service offering, with the integration of a team of experts who have built their careers in branding.
We take the same integrated approach in our current assignments, such as projects for the watch brand Rodania, Wolf Oil Corporation, and recruitment company Careerfit.

As a result, Emakina offers a truly holistic and integrated approach to your communication challenges. And that in turn means we do not confine ourselves to punctual project-to-project assignments, as has been the trend in our industry. On the contrary, our aim is to support our clients in the long term perspective, helping them to tackle a growing set of challenges from end to end.

This is why Emakina is a truly full service, digital native agency. We have the ambition and capacity to help brands develop unique and engaging strategies in this new communication era. We can do this more effectively for two important reasons:

  • First and foremost, we have a deep understanding of the wants and needs of today’s consumers and in particular the digital generation. As a digital native agency – employing only people who are native speakers in the languages of digital – , we are better positioned to tap into their lifestyles, and to orchestrate all the interactive and digital media, the social media and mobile technologies that have established this new ecosystem.
  • Secondly, we have the tools to uncover insights on which highly differentiating and competitive strategies can be built – in the area of behavioural analytics, through Emakina / Direct, and through the social monitoring solutions of Emakina / Social.

The challenge for marketing specialists is also to ensure coherence in a brand’s communication strategy, whether that be online, offline or through-the-line. This is why brand strategy and digital strategy are so intricately fused at Emakina. It simply is not an option any more for companies to dissociate the two.

Our digital services are firmly established; now, with our integrated communication services, we can help you with your strategy too. In fact we have now established strategy as a service offering in its own right. In fact, our strategic services combine a unique mix of strategic disciplines, working cohesively together. They unite brand and digital strategy, social media and customer journey strategy, along with business strategy.

This allows us to tackle complex marketing, communication and business challenges, with one fully integrated strategic unit.

From the very start of a project, Emakina is in the best position to create a framework to solve all aspects of your marketing and communication challenges. Our approach is all about coherence and synergy. Few agencies today are in a position to offer such an approach. Ultimately, our mission is to help our customers communicate the right message, at the right moment, to the right target through the appropriate channels.

And to do this while creating something of true meaning and value for consumers. This can take the form of innovations, new on-line services, branded content, or a unique brand experience, to name but a few possibilities.

It’s not so much a question of technology, as it is the way in which a particular brand strategy will immerse and integrate itself naturally and organically in the daily lives of consumers.

Permalink | May 12th, 2008

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