This very interesting interview of Faris Yakob, Digital Ninja at Naked Communication, and Iain Tait, Creative Strategic Planner at Poke, was shot during an event in Romania. Among other things they discuss the merge of the role of Strategic Planner and Creative in Interactive Agencies. If fully agree with most of their toughts. So if you’re in the business, stay tuned until the end.
Some of you knows that I’m the founder and President of Emakina, belgium largest Full Service Interactive Agency (they may have read the sidebar ;-). So please notes that Emakina’ baseline is “Building a Better Web.”. Seems that Iain like it